Time to learn about Social Media Marketing: Chapter 4






    Have you heard of Facebook Business Suite? Well, I sure didn't know what it was until I read Chapter 4 in "Essentials of Social Media Marketing." I learned about Facebook Business Suite and how it can be used. This new interface replaced Facebook analytics. Facebook Business Suite offers a variety of tools that make it easier for businesses to manage their Facebook and Instagram profiles while using a single interface. With Facebook Business Suite, business owners can view their business from a glance by seeing updates, recent posts, ads, and insights. With this interface, they can view their activity by viewing new notifications from Facebook pages and Instagram accounts. Also, they can create new posts and stories to publish or to schedule on Facebook or Instagram and use their inbox to read new messages and comments from their Facebook page, Messenger, or Instagram. With the Facebook Business Suite, if it has a Commerce Account, marketers can access it from Business Suite desktop. Furthermore, they can create ads and place them on Facebook and Instagram to boost posts and promote their business and even gain insights into how their business and content are performing also audience information, and more. By using Facebook Business Suite, it has more tools to access like Ads Manager, Business Settings, and Page Settings which I think is cool. Overall, I learned if businesses are using Facebook Business Suite it can help make it easier for businesses to manage their Facebook and Instagram profiles just by using a single interface.Facebook Business Suite Opens Its Doors to SMBs First

Comments

  1. I find it so cool that we can use a common social media platform like Facebook to use for our businesses to help them grow and advertise them. I kind of advertised my snow plowing business on Facebook last week to receive business for the upcoming snow storm.

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  2. I really was interested through our reading to find how much data Facebook can provide the businesses that use their platform. The tools that Facebook provides the businesses through the Business Suite are excellent and really great for businesses that can be very beneficial when used to its correct extent!

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