Time to learn about Social Media Marketing: Chapter 7

-

    In Chapter 7 in "Essentials of Social Media Marketing," I learned how businesses can use Snapchat to advertise their business. Some topics that I am going to talk about are Snapchat targeting, Snapchat ad objectives, Snapchat ad formats, snap bidding and measuring Snap Ads. For Snapchat targeting, I learned that advertisers can choose from 300 audiences to connect with. They can see have their interests are and behaviors, location and demographics. Moving on to Snapchat ad objectives advertisers can choose more advanced ad objectives that fall under awareness, consideration and conversions. For Snapchat ad formats, advertisers can pick a single image or video for their ads or showcase a collection of ads for people to purchase just with a tap of a button or story ads that are tailored to the Snapchatters' preferences. Snap bidding is goal-based bidding that allows brands to bid on a goal relative to total impressions, video views, swipe-ups, shares, or installs. With having all of these ads, advertisers can measure their ad with Snap Ad. With Snap Ad it reports a dashboard that allows brands to monitor their ads in real-time, identifying performance trends and optimizing toward their goals. Overall, I think that Snapchat is a very useful tool for businesses to advertise their content on because a lot of people use it for chatting or snapping with their friends or family. Also, it can be another way for businesses to engage more with their audience and to advertise on this platform.



Comments

  1. Brooke AllenMarch 2, 2022 at 12:54 PM

    Swipe-ups are a big feature of marketing on Snapchat. It is a direct engagement from consumer to business. Sometimes, I find myself accidentally sliding up on a snap ad, which takes me to their page. Then I am stuck in the wormhole, and before I know it, I have been on their website for a half hour. I have noticed that some ads no longer lets you click past it. You have to wait at least five seconds before you are allowed to skip it. Marketing on Snapchat may seem unimportant compared to other platforms, but it is actually one of the top ways to market your company.

    ReplyDelete

Post a Comment

Popular posts from this blog

Easter Weekend!

-
Image
     Hey, guys welcome back to my blog! I hope everyone had a good Easter this past weekend because I did! Let me tell you what I did this Easter weekend! Friday, I got to see my aunt, uncle and little cousin. They are from Maryland and they just bought a camper so they brought it to Ohio with them so they could go camping and for my family and I to check it out which was pretty nice! Later in the day, we went on an easter egg hunt for my nephew and my cousin. I didn't know that it was the first Easter egg hunt that my town put on which was a great turnout but was pretty crazy when the kids went to get the eggs. I am going to tell you it was like the "Hunger Games." Saturday, my family and I colored goose eggs, duck eggs and chicken eggs for Easter this year which was pretty interesting. We even colored them differently this year by using shaving cream and food coloring, the eggs turn out pretty well! Sunday, we woke up pretty early to find our Easter baskets and do an Ea
Read more

ONU Life Week 1

-
Image
A week ago, I came back early for track, but I can tell you it was weird but nice to be back on campus before everyone else came back to campus. Then a week later class started, my first day back for the second semester at Ohio Northern University was kind of overwhelming from a month break to rolling into the next semester. I have to say my professors wasted no time to start their classes. Right off the back, they had me doing assignments that were literally due next week! But that is not even the most overwhelming thing that happen that week. What made my week was not being able to buy my books. You might say buying your books for class should be easy, well your wrong. I tried buying my books probably three times online and it failed because the server wasn't working so I had to walk to the ONU Bookstore to see if they could help me. But you probably think "Oh she went in and they got it fixed for her right away." Let me tell you I went back to the bookstore probably se
Read more

Bellefontaine Trip

-
Image
      A couple weeks ago I went to Bellefontaine with my friends. We usually try to plan things every weekend to keep us busy but this time we decided to go to Bellefontaine again! This time on this trip we had a couple of things planned but not a ton so the first thing we got was some hot chocolate because it was a cold day then we went shopping. We looked at antique shops and little small business shops. All the shops that we went to were very cute and we had a lot of fun! I got a shirt at an antique shop so did my friends too! A couple hours later, we went to my friend Maddie's house to have dinner. For dinner, we had chicken alfredo with garlic bread and my friends and I ate all the garlic bread! Later that night, we planned on going to Maddie's sister's play which was a musical called "Into the Woods." The play was amazing with the actors, actresses, and the decorations too! After the play, Maddie's sister was so excited and happy to see us and we were ha
Read more