Time to learn about Social Media Marketing: Chapter 6
In Chapter 6 in "Essentials of Social Media Marketing," I learned how businesses can use Twitter to promote their missions, connect with target audiences, have conversations, build relationships with customers, and monitor the competition. I learned that for Twitter you should use less promotion and more conversations which means that when making tweets they should be multi-way discussions and open doors for conversations to position the brand as one that adds value. Next, they talk about keeping posts short when posting a tweet, it should be concise and focused on a specific message. Another thing I learned is that for tweets, businesses would want to post consistently and at optimal times to target when would be the best time to tweet. When posting tweets they recommend posting visually appealing content to boost engagement. Another thing I learned is using Twitter lists by using this application is a great way to easily find curate posts from customers, influencers, or o