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Showing posts from February, 2022

Time to learn about Social Media Marketing: Chapter 6

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  In Chapter 6 in "Essentials of Social Media Marketing," I learned how businesses can use Twitter to promote their missions, connect with target audiences, have conversations, build relationships with customers, and monitor the competition. I learned that for Twitter you should use less promotion and more conversations which means that when making tweets they should be multi-way discussions and open doors for conversations to position the brand as one that adds value. Next, they talk about keeping posts short when posting a tweet, it should be concise and focused on a specific message. Another thing I learned is that for tweets, businesses would want to post consistently and at optimal times to target when would be the best time to tweet. When posting tweets they recommend posting visually appealing content to boost engagement. Another thing I learned is using Twitter lists by using this application is a great way to easily find curate posts from customers, influencers, or o

Qualifying for OAC!!

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This past weekend was kind of stressful but fun at the same time. My coach told me a couple of days before the meet that I was just about an inch away from qualifying for Ohio Athletic Conference (OAC) for triple jump. I was already nervous enough when the day came. That day we traveled to Wittenberg for the track meet and there were a lot of teams. But I did get to see some of my old teammates from my high school which was nice to see them. Later, in the meet, I started to triple jump I knew I had to jump further to qualify for OACs. They called my name to jump so I ran down the runway and landed right into the sand! I qualified for OAC with a jump of 30 feet 11 inches which was a personal record (PR) for me too! I was excited knowing that I PR and qualified for OAC. But not only did I qualify for OACs for triple jump so did my three other teammates Rylie, Kenz, and Chloe which is awesome! I am so excited that my teammates and I are all qualified to go to OAC. Once the whole meet was

Time to learn about Social Media Marketing: Chapter 5

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 In Chapter 5 in "Essentials of Social Media Marketing," I learn how businesses use Instagram to help market themselves. One of the sections that interested me the most was "Instagram Content Strategy." This section talks about how businesses can take certain steps to increase engagement in followers. A couple of things that I learned is how businesses can utilize using Instagram stories and live videos to launch new products, showcase products, deliver special offers like coupons or promotions, make big announcements, show behind-the-scenes footage, conduct a live Q&A or chat with followers, or even feature influencers or guests by having them present live videos on a business account. In this section, they talk about how IGTV is now starting to gain traction among brands and followers but some businesses are experimenting with it to see how it engages their followers.       Another thing I learned is that Instagram allows business profiles to feature their pro

Traveling Back Home for the Weekend

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     This past weekend, I got to travel back home to see my family and my dog, Koby! After the craziness that happen last week with the storm. The roads were clear enough for me to travel back home. When I got back, right when I walked through our entrance door my dog was so excited to see me that he gave me kisses when I walked through the door. I am not going to lie I was more excited to see my dog than my family. But my weekend got even better! On Saturday, my mom told me that we would be heading out to my aunt's house to have a little get-together with our family since my cousin and I were coming home. That night, we went to their house and saw my family, but we brought an ice cream cake to share with everyone since I didn't have a cake on my birthday. At her house, I got to talk with my cousin and my family, and tell them how I am doing at ONU which was nice to talk about since a lot of things have happened since I have been away. We had baked spaghetti and garlic bread to

Time to learn about Social Media Marketing: Chapter 4

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     Have you heard of Facebook Business Suite? Well, I sure didn't know what it was until I read Chapter 4 in "Essentials of Social Media Marketing." I learned about Facebook Business Suite and how it can be used. This new interface replaced Facebook analytics. Facebook Business Suite offers a variety of tools that make it easier for businesses to manage their Facebook and Instagram profiles while using a single interface. With Facebook Business Suite, business owners can view their business from a glance by seeing updates, recent posts, ads, and insights. With this interface, they can view their activity by viewing new notifications from Facebook pages and Instagram accounts. Also, they can create new posts and stories to publish or to schedule on Facebook or Instagram and use their inbox to read new messages and comments from their Facebook page, Messenger, or Instagram. With the Facebook Business Suite, if it has a Commerce Account, marketers can access it from Busine

Snowed in on my Birthday!

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     On February 3rd I turned 20! Whoop, Whoop! I don’t exactly feel that old, but if my grandpa was here, would say that when you turn 20, you're officially a young lady. What did I do on my birthday you might ask? Not that much since Ada was on a level 3 so my friends and I weren’t able to go anywhere to celebrate. Before level 3 was announced, my friends wanted to have a snowball fight, but I wasn’t up for it then one of my good friends Gizem came to my dorm to drop off cookies, for my birthday. I was so excited to see her and get the cookies! After I got my cookies, I went to go find my friends so I walked into the freshman dorms and ended up running into some of my track friends. We talked about the upcoming meet and the snow outside. An hour passed, I went to go find my friends, and they were all working on homework I didn’t have my bookbag on me, so I sat in the room in silence until it was time for dinner. After, dinner I talked to my sister on the phone and my aunt. Once I

Time to learn about Social Media Marketing: Chapter 3

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    In Chapter 3 in "Essentials of Social Media Marketing" I learned that there is a social media advertising strategy that it's like the social media marketing strategy but it's a little different. With using the social media advertising strategy companies must have a proper advertising strategy in place to ensure they are effectively targeting the right customers, using the right content, deploying the right ad type, and spending the right amount of money. The first step is about selecting goals, these goals should tie into the overall social media goals of the company and will dictate the campaign objective used when placing social media ads. The second step is selecting the target market when considering targeting people they need to include demographic, interest, and behavior data for the target market when creating the ad. The third step is to select your platforms, consider the target market and the way the target market interacts on each platform. The fourth s

I went to a Hypnotist Show!!

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     Over the weekend my friends and I attended to go see a hypnotist show whose hypnotist was Evan Gambardella.  I have never been to a hypnotist show or been hypnotized. Also, I kind of believed in hypnotism until I went to the show. When I walked in there was a good size crowd. I sat right next to my friends and the show started. At first, I was like "Oh this is just going to be a normal hypnotist show," well I was wrong. He had us do an activity to see if we could be hypnotized which I didn't pass the test to get hypnotized because I couldn't focus, and I was giggling the whole time he was giving us instructions. Once we got done with the first test a few people that passed went up to the stage and a couple minutes later they were hypnotized. Evan had them act out being their most feared animal, there was an alien invasion, horse racing, a disorientated family, and at the end he had them roast him. A couple of my favorite moments is the alien invasion and having h