Ammryn's Adventures

      In Chapter 10 in "Essentials of Social Media Marketing," I learned how YouTube responded to COVID-19 on their platform. I use YouTube a lot to watch tutorials or just watch videos for entertainment. But I was merely interested in learning more about how YouTube responded to COVID-19. Some things that YouTube did to respond to COVID-19 is updating its Community Guidelines  to include a page on COVID-19 misinformation. YouTube also partnered with Centers for Disease Control to launch a link to a COVID-19 self-assessment in its health panel in Search. They even introduced a destination button on the Explore tab for creators participating in the #StayHome #WithMe campaign. I remember seeing these hashtags when I was watching videos or shorts on YouTube during the shutdown that happen March 2020. Even influencers on YouTube created new content to entertain and educate viewers. They even launched a Learn@Home, which was a website with learning resources for families....

     In Chapter 9 in "Essentials of Social Media Marketing," I learned how you can have different pages on LinkedIn. Some different pages that LinkedIn has is a company page, showcase page, product page, career page and my company. The company page is the first place where users will visit to learn about and interact with a company. The LinkedIn Company Page is a great way to build brand awareness, engage with employees and customers, foster engagement, and attract and interact with a target audience. With that company pages they give you detailed analytics which include follower demographics and sources, reach engagement metrics for posts, page traffic, page views, unique visitors, page clicks, and job views, and number of job applications. With using the LinkedIn Company Page it like they have a few cool gadgets to use. The next page that I learned about is the showcase page which allows brands to create pages to promote specific business lines, products or company init...

     Back when I was a Junior in high school I thought the year of 2019-2020 was going to be the same as any year. Until I met an exchange student.  I will forever remember that night when I met my friend, Aruzhan. Meeting her changed my life entirely because I became a more confident individual and she changed my view point on the world. How did I meet her? You might ask, well I met Aruzhan at a home basketball game. I watched and cheered on the Chieftains when Ms. Snipes my principal came to me and pointed out the exchange student who was quietly sitting alone in this noisy and rambunctious crowd. Ms. Snipes told me that I was just the type of friend that the exchange student needed. I approached her in front of an enormous crowd. I was nervous. My mind was racing, thinking of what she might say. I asked her if she wanted to sit with my friends and me, then she said, “Yes.” Little did I know the importance that one little word would have on my life. I am incredibly...

     Hey guys! I know it has been a while since I have talked about my life at ONU. But I have a few updates to tell you how it's going. First off, this semester has been crazy! I can't believe that we are almost in April. Let me tell you after spring break was over, I knew that it was going to go downhill from this point with all my classes. Right now, I feel like I am running around campus like a crazy woman. But let me tell you a lot of good things that have happened this semester that I am proud of. I interviewed for a couple of jobs like being a Resident Assistant, Bear Ambassador and an Orientation Leader. Let me tell you something...I got all 3 jobs! Which I really didn't think I was going to get all 3 jobs. But I will say I am done interviewing for the rest of this semester until the fall semester. Moving on to my classes, there is a lot I have to get done with my classes from writing a book report and doing my final project for my Chemistry class to studying for ...

    In Chapter 8 in "Essentials of Social Media Marketing," I learned how businesses can use Pinterest to advertise their business. Some topics that they discuss on how to advertise are by targeting, using ad objectives, different ad formats, using a bidding system, and measuring ads. For targeting on Pinterest there are a couple options that businesses can use from automated targeting, demographics, interest targeting, keyword targeting, customer lists, and actalikes. Businesses can use these targeting strategies to gain more results from their customers. With Pinterest, businesses can use ad objectives to determine how advertisers bid in the auction and what ad formats are available to promote. Advertisers have the ability to choose from the following objectives which are building brand awareness, driving consideration, and getting conversions. The goal selected determines how Pins get delivered and what brands pay. Furthermore, Pinterest has different ad formats for bu...

     Spring Break. What do you think when you hear those words? I think of relaxing at home with family and friends. But a lot of people asked me this one question before I went on break, "What are you going to do on spring break?" And my response was hanging out with friends and family. Nothing too exciting right? Well, let me tell you how my Spring Break went. On Saturday, March 5, I wanted to see if my family wanted to go hiking when the weather was nice and warm! But we didn't get to because my mom was not feeling well and my sister slept all day which was a bummer. Then, on Monday I texted my friend Addy if she wanted to hang out on Tuesday afternoon to get something to eat and show me her farm that she has been working on. Just to let you all know she has been trying to show me her farm for a while and we don't get to spend that much time with each other because I am pretty busy. On Tuesday, the afternoon comes around and we go to a thrift shop in Lancaster, Ohi...

     In Chapter 7 in "Essentials of Social Media Marketing," I learned how businesses can use Snapchat to advertise their business. Some topics that I am going to talk about are Snapchat targeting, Snapchat ad objectives, Snapchat ad formats, snap bidding and measuring Snap Ads. For Snapchat targeting, I learned that advertisers can choose from 300 audiences to connect with. They can see have their interests are and behaviors, location and demographics. Moving on to Snapchat ad objectives advertisers can choose more advanced ad objectives that fall under awareness, consideration and conversions. For Snapchat ad formats, advertisers can pick a single image or video for their ads or showcase a collection of ads for people to purchase just with a tap of a button or story ads that are tailored to the Snapchatters' preferences. Snap bidding is goal-based bidding that allows brands to bid on a goal relative to total impressions, video views, swipe-ups, shares, or installs. With...

 For my social media class, I had an assignment that I had to do on Twitter. The assignment was mainly about tweeting about an event for about 30 to 45 minutes. I did my Twitter assignment on an event that we had on campus called National Polar Bear Day which celebrated ONU's 150th anniversary. They had games, an iceless skating rink, and food at this event. I didn't do the iceless skating rink but I did enjoy myself by playing other games here are some of my tweets from the event!   Being at National Polar Bear Day was so much fun! When I got there I made a paper polar bear for my door, then I won a stuffed polar bear and got a picture with 10 people at the photo booth which was a lot of people to fit in and get a picture with. But the most fun out of my day was getting to watch my friends get on the iceless skating rink! My one friend Maddie fell immediately when she got out on the rink and we all started laughing. Later, my friend and I played a polar bear bucket game and i...